Car makers, fashion giants and pet food brands seek Web3 trademarks as 2023 rolls on
The first two months of 2023 haven't seen a slowdown in trademark filings, with recent filings covering automotive, clothing and fast-moving consumer goods. Despite a broader downturn in related markets, multinational corporations don’t appear to have slowed down on their trademark applications covering Web3, crypto, nonfungible tokens (NFTs), and the Metaverse. The month of February — now drawing to a close — saw the likes of General Motors and Lacoste, and Walmart making their territory with Web3-related trademark applications. January was an even busier month. One of the latest NFT-related filings involved automotive giant General Motors, which filed for two new trademark applications on Feb. 16 covering its Chevrolet and Cadillac brands. According to the filing, the firm is interested in downloadable digital media files containing collectible artwork, text, audio, and video, authenticated as non-fungible tokens (NFTs). GM has filed a pair of new applications to trademark : ...