Colombian Bitcoiner aims to orange-pill coffee lovers one bean at a time
The CEO of Lightning Koffee launched the coffee startup in October with the aim of onboarding Medellín's businesses to Bitcoin. José Luis Garcia is a coffee -lover and entrepreneur trying to make his mark in the city of Medellín — the birthplace of Colombia’s modern coffee industry. Since the October launch of his start-up Lightning Koffee, Garcia has two goals in mind: Make a decent cup of joe and spread the word about Bitcoin (BTC). His coffee beans — which he's called “The Bitcoiners Coffee” — are sourced and processed locally and are known for having a sweet after-taste. Garcia believes his Colombian coffee can serve as a bridge for his fellow Paisas (Medellín locals) to lessen their reliance on the unpredictable Colombian peso and lean more toward adopting Bitcoin. “We have the best coffee in the world and I want my coffee brand to spread the word about Bitcoin so that other businesses will begin to receive it too,” Garcia said in an interview with Cointelegraph. He ...